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Service 01 of 04

Ads that optimise
themselves.

We run your paid campaigns across Meta, Google, and TikTok — with AI adjusting bids, budgets, and creatives hourly. While other agencies review performance weekly, ours acts before you've finished your morning coffee.

−41%
Avg. cost per lead reduction across clients
Revenue growth in 90 days on average
14 days
From sign-up to live campaigns
−57% CPL drop · LendFast · Week 3
Campaign performance · Live Optimising now
📘
Meta Ads
KSh 1.2M
🔍
Google Ads
KSh 940K
🎵
TikTok Ads
KSh 580K
AI action: Reallocated 34% of budget from Ad Set C → Ad Set F · CPL dropped KSh 680 → KSh 290 · 2h ago
The Process

From brief to live in 14 days

A tight, repeatable process built for speed without cutting corners.

01
🎯

Strategy & Audience Mapping

We audit your business, competitors, and current ad performance. Our AI models map your highest-value audience segments across every platform before we spend a shilling.

Days 1–3
02
🎨

Creative Production

We build 10–20 creative variants per campaign — copy, visuals, hooks, CTAs. Each is designed to test a distinct hypothesis. No creative is launched without a measurable goal.

Days 4–9
03
🚀

Launch & Initial Learning

Campaigns go live. Our AI starts collecting signal immediately — clicks, scroll depth, micro-conversions. Within 48 hours we have enough data to begin optimising.

Days 10–14
04

Continuous Optimisation

Every hour, our AI reviews bid prices, audience performance, and creative fatigue. Budgets shift to winners automatically. New variants replace losers. It never stops improving.

Week 2 onwards
What's Included

Everything. Not just the ads.

Most agencies hand you a campaign and call it done. We run the whole engine.

🎯
Real-time bid & budget management
AI redistributes spend toward your best-performing ad sets every hour — not after a weekly meeting. Your budget is always working as hard as it can.
🧪
Automated A/B testing at scale
We run 20+ creative variants simultaneously across copy, visuals, and audience combinations. Losers get killed fast. Winners get more budget immediately.
👥
AI audience modelling
Every conversion trains the model. Your targeting gets sharper every week — finding better-fit prospects at lower cost, automatically, without manual input.
📊
Full-funnel attribution
We track from first impression to closed sale — across platforms, devices, and time. You'll always know which campaigns are driving revenue, not just clicks.
📋
Weekly insight reports
Plain-language summaries every week: what moved, what we changed, what we're testing next, and the one number that matters most — your cost per shilling of revenue.
Platforms we run
Meta Ads
Facebook & Instagram
1.8B
addressable audience
Google Ads
Search, Display & YouTube
8.5B
daily searches
TikTok Ads
Short-form & Spark Ads
1.1B
monthly active users
All Platforms
One unified dashboard
Single
source of truth
We manage cross-platform budget allocation dynamically — always moving spend where it converts best.
Client Results

Numbers from real accounts

These aren't projections. They're actuals from clients who switched to AI-powered campaigns.

Fintech
Lending platform halved cost per loan application in 6 weeks
−57%
Cost per lead
+312%
Applications
6 weeks
Timeline
Retail
E-commerce brand tripled ROAS on Meta within 45 days of onboarding
3.1×
Return on ad spend
−38%
CPL drop
45 days
Timeline
Hospitality
Resort hit 89% occupancy in low season using AI dynamic bid strategies
89%
Avg. occupancy
+57%
Direct bookings
14 months
Sustained
"
Cost per lead dropped from KSh 3,200 to KSh 1,400 in month one. That alone paid for the retainer three times over. By month three we'd stopped comparing ourselves to our old agency — there's no comparison to make.
JO
James Otieno
Head of Growth, LendFast
−57%
Cost per lead · Month 1
FAQ

Questions about AI campaigns

The things people ask before they sign.

What ad budget do I need on top of the retainer?
We recommend a minimum of KSh 50,000/month ad spend on the Starter plan and KSh 120,000–300,000 on Growth. We manage every shilling — you set the ceiling, we make sure it works as hard as possible.
Do you create the ad creatives or do I need to supply them?
We handle creative production — copy, hooks, CTAs, and direction for visuals. For photography or branded assets you want included, we'll integrate what you have. Either way, you don't need to brief a designer.
How soon will I see results?
Most clients see meaningful CPL improvement within the first 2–3 weeks. The AI needs some data to learn from, but we structure the first campaigns to generate signal fast rather than betting big on untested assumptions.
Can I run campaigns on just one platform?
Yes. Starter plan covers one platform. Growth opens up Meta, Google, and TikTok simultaneously, with AI dynamically shifting budget between them based on where cost per conversion is lowest at any given time.
What access do you need to my ad accounts?
We need admin access to your Meta Business Manager, Google Ads, and TikTok Ads accounts. We operate under your accounts — all the data and history stays yours if you ever leave.
How is this different from running ads with a freelancer?
A freelancer checks in weekly at best. Our AI is checking every hour — adjusting bids, rotating creatives, reallocating budget. The volume of optimisation decisions made in a week is impossible for any individual to replicate manually.
Ready to start?

Let's build your campaign engine

Book a free 30-minute strategy call. We'll review your current ads and show you exactly what AI would change — before you spend anything.

⚡ BrighterMarketing · We respond within 2 hours